Baja Parts
Baja Parts is an Australian off-road and 4WD parts supplier built for adventure seekers and serious off-roaders. We developed a bold, functional brand identity that speaks to the rugged, no-fuss world of custom 4x4 builds — with just the right edge of attitude.
Alongside the brand direction, we designed a clean, user-first eCommerce website that makes it easy to find parts, shop by build, and get inspired for the next upgrade. The result: a brand that’s as ready to go off-road as its customers.
Challenge & Solution
Baja Parts needed to look and feel like the real deal — tough, reliable, and built for performance. The challenge was creating a brand that appealed to both seasoned builders and weekend explorers, while keeping the online experience seamless and functional. We created a brand system with a strong logo, high-impact colour palette, and bold typography, then brought it all to life through a streamlined, conversion-focused website design built around user behaviour and part categories.
Scope of Work
Brand Identity Design, Website UI/UX Design, Art Direction
Category:
BRANDING
Location:
Australia
Service:
BRANDING & WEB DESIGN
Client:
BAJA PARTS
Date: