Sushi Dogg
Sushi Dogg is a grab-and-go sushi handroll brand with a throwback twist. Inspired by 90s arcade culture, we created a bold, nostalgic identity full of punchy colour combos, pixel-style graphics, and cheeky character illustrations that bring the brand to life.
From logo to packaging, every design detail was built to feel fast, fun, and snackable, just like the product. Think neon vibes, retro gaming fonts, and playful tone of voice that hits with younger audiences and casual foodies alike.
Challenge & Solution
The brief was clear: make sushi exciting, not serious. The challenge? Striking a balance between nostalgic fun and strong visual impact while keeping the brand clean and functional for a takeaway setting. We drew on 80s–90s arcade references to develop a visual identity that feels fast-paced, energetic, and instantly recognisable, all while staying versatile for packaging, in-store signage, and digital rollout.
Scope of Work
Brand Identity Design, Logo & Graphic Elements, Packaging Concept Direction, Art Direction & Brand Guidelines
Category:
BRANDING
Location :
UAE, KSA
Service:
BRAND IDENTITY
Client:
SUSHI DOGG
Date: